Brand Refresh of Al Bayan Water -

a challenger brand in its category that finally got acquired by Agthia largely due to its Brand Equity.

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Recommendations & Deliverables:

• Brand Strategy

• Brand Positioning

• New Logo Design

• Branding Application at all touchpoints

• Call Centre Sta" Training based on new Tone of Voice

• Website Design & Development

• Social Media Strategy

• Community Management

• Mobile App Design