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Marking a return of the legendary St. Regis brand in Palm Dubai, Rebel was awarded the Launch and F&B Branding project for the three key venues. Scope included developing the overarching positioning and narrative of the hotel and launch digital communication.

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Signature restaurant at The St. Regis Dubai, The Palm serving the finest seafood cuisine among others, the task involved creating the logo identity, menu designs along with multiple guest touchpoints

 
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The pool bar at The St. Regis Dubai, The Palm - scope involved Naming, Logo Design and various guest touchpoint.

 
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The first-of-its-kind ‘ladies only’ afternoon tea venue in Dubai needed a unique name that combined the exclusivity with the heritage of St. Regis brand. Beyond Naming the venue, Rebel supported the venue with Logo design, menu and bill folders.