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Marking a return of the legendary St. Regis brand in Palm Dubai, Rebel was awarded the Launch and F&B Branding project for the three key venues. Scope included developing the overarching positioning and narrative of the hotel and launch digital communication.


Signature restaurant at The St. Regis Dubai, The Palm serving the finest seafood cuisine among others, the task involved creating the logo identity, menu designs along with multiple guest touchpoints


The pool bar at The St. Regis Dubai, The Palm - scope involved Naming, Logo Design and various guest touchpoint.

STR Her logo-01.jpg

The first-of-its-kind ‘ladies only’ afternoon tea venue in Dubai needed a unique name that combined the exclusivity with the heritage of St. Regis brand. Beyond Naming the venue, Rebel supported the venue with Logo design, menu and bill folders.