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In a cluttered segment filled with freelance service providers and companies with generic brand names, every professional cleaning service appeared the same with price being the only differentiator. In this scenario, Rebel was tasked with branding an existing, unbranded cleaning division of Excellence Group. The name Neat Ninja not just created curiosity, but also lived up to the team’s calm, efficient service delivery. Using a playful ninja as an integral branding design element, slick Uniforms, creative Website, Ambient & Social Media Posts were developed as part of the scope.