The Renaissance brand speaks particularly to the Social Discoverer. Whether on business travel or in their personal lives, the Social Discoverer’s mission is to take it all in. It’s about the delight of discovery — a desire to know what’s out there, what’s innovative; to defy the everyday routine; to add richness and detail to the moments in their lives; to always seek out and find something wonderfully new.

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Each creative piece developed on the brand ensured that it appealed to the senses of this Social Discoverer bringing creative newness in the communication.