Taj Hotels widened their offering in the UAE with their second hotel in Dubai’s most vibrant business and residential districts, Jumeirah Lakes Towers.
Positioned as a business property, the hotel set out to not just become the hub for the business elite, but also the go-to place for all leisure seekers
residing in and around JLT.
The work we developed included:
• Hotel Positioning and Narrative
• F&B Branding (TJ’s Bistro Café)
• Rooms & Staycation Promotions
• F&B Promotions across all three venues
• MICE Promotions
A quaint, upscale cafe bistro with such unique mix of specialty breakfast, business lunches and chilled bevvies till midnight made this an approachable venue for social meet-ups. The task was to develop naming and create a brand surround that will bring a cool quotient and attract the desired vibe. Task involved - Naming, Logo Design, Menu Design, Launch Creative and On-going Tactical Social Media Posts.